Let's Go 2026! January has rolled around again — sunshine, holidays are over, and the calendar proudly says Veganuary. It’s the global movement that nudges people to try vegan living for a month (and maybe beyond), and it’s gaining momentum everywhere — even down under. In fact, the vegan cosmetics category in Australia alone was valued at over USD 514 million in 2024, with strong growth on the horizon as more Australians lean into plant-powered beauty and conscious choices.
But Veganuary isn’t just about food — it’s about rethinking every choice that touches your body and the planet. And when we look at the environmental picture here in Australia, that feels more urgent than ever.
And that is what the founder of The Powder Shampoo set out to create everyday hair and body care that delivers real results — hydration, strength, healthy hair growth — without harsh chemicals, unnecessary plastic, or animal-derived ingredients. Products that feel luxurious, perform beautifully, and still align with a more sustainable way of living.
Every formula is thoughtfully developed to be effective yet gentle, using plant-based ingredients that work in harmony with hair and skin. The goal was never just “natural” — it was results you can feel, and values you can stand behind.
Because sustainable choices shouldn’t feel like a compromise. They should feel like an upgrade.
What Does “Vegan” Actually Mean in Beauty?
In beauty and personal care, “vegan” means more than just a label.
A vegan product contains no animal-derived ingredients — no honey, beeswax, lanolin, collagen, milk proteins or hidden animal by-products. It also means the formulas are developed without relying on animals at any stage of production.
For us, vegan goes hand-in-hand with plant-powered performance. It’s about choosing botanicals, extracts and natural actives that nourish hair and skin effectively — without compromise.
Vegan beauty isn’t about doing less. It’s about doing better.
Small Habits, Big Impact — Starting in the Bathroom
Your shower routine might feel small, but it adds up. Veganuary is that friendly reminder that better every day choices don’t have to be drastic — they just have to be thoughtful.
At The Good Edit, we’ve taken that spirit to heart to bring you this amazing hair and body care product that is:
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Certified 100 % vegan & clean — no animal-derived ingredients
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Plant-powered goodness — botanicals first
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Certified cruelty-free — no animal testing at any stage
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Plastic-free & water-saving formulas — gentle on the planet
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Refillable aluminium bottles that last — designed to be reused, not tossed
Every time you choosing our product over single-use plastic bottles, you’re voting with your habits — not just your wallet.
Plant-Powered Isn’t Just a Buzzword
The shift towards vegan, plant-focused products in Australia is more than a trend — it’s economic reality. Ethical consumerism is driving growth in vegan beauty and cosmetics, and demand continues to rise as more Aussies prioritise products that align with their values.
For many, the switch isn’t about restriction — it’s about discovery: discovering cleaner formulations, kinder products, and in many cases, better results.
Make This Month Count — The Good Edit Way
If you’re curious about genuinely plant-powered beauty that gives back to the planet and works beautifully for real life, you’re in the right place.
Our range of vegan shampoos, conditioners and body washes is created not just to perform — but to suit. From deep hydration and scalp care, to supporting hair growth, everyday strengthening, and gentle cleansing, each formula is packed with pure, plant-based goodness designed to work with your hair and skin, not against it.
Thoughtfully made to be effective yet gentle, our products are suitable for the whole family — including kids — making better choices easy, practical and stress-free. Beautiful enough to sit on your shelf, kind enough for daily use, and intentional enough to make Veganuary more than just a hashtag.
And when you buy directly from our website, you’re supporting a local Australian store — with fast dispatch, no FX exchange surprises, and everything shipped locally for a smoother, simpler experience.
Shop our Vegan Essentials here and join Aussies around the country choosing better — one thoughtful, plant-powered edit at a time.
