It’s the Most Wonderful Time of the Year… But Even the Grinch Has a Point
It’s the season of sparkles, carols and endless online checkouts. But behind all the glitter and gift wrap, the Grinch might actually be onto something — because Christmas, for all its joy, is also one of the most wasteful times of the year.
In Australia, household waste spikes by around 30% every December. We roll out more than 150,000 kilometres of wrapping paper (enough to wrap around the Earth four times), and around $900 million worth of gifts go unused.
That’s a lot of festive cheer heading straight to landfill.
So this year, maybe it’s time for a little rethink. Less plastic. More purpose. And still every bit as merry.

Where All That Plastic Hides
Plastic sneaks into Christmas faster than you can say “Secret Santa”:
-
Gift wrap & ribbons — glossy, glittery and usually coated in plastic. Pretty? Yes. Recyclable? Not so much.
-
Packaging — from kids’ toys to grown-up “collectibles” (yes, LABUBU, we see you), the layers of plastic, foil and inserts are a packaging nightmare.
-
Decorations & novelties — tinsel, plastic baubles, Christmas crackers that last two minutes — they all add up.
-
Unwanted gifts — the ones that never get used still leave behind their plastic mark.
It’s easy to forget that even small items wrapped in plastic film, ribbons or bubble wrap add up to tonnes of waste.
A Better Way to Gift
I Promise we are not Scrooges — gifts are fun! But they can also be thoughtful, low-waste and just as joyful.
Choose Meaning Over More
Gift something that lasts: an experience, a voucher, or something refillable and reusable. One good thing beats five forgettable ones.
Rethink the Wrap
Trade shiny paper for kraft, fabric wraps or reusable bags. Ditch the sticky tape and use twine. Bonus: it looks cooler and can actually be recycled.

Simplify the Packaging
Minimal packaging doesn’t mean boring — it means smarter. Go for products that come in recyclable or reusable materials.

How The Powder Shampoo Fits In
Now, this is where we come in.
These shampoos, conditioners and body washes aren’t just powered by pure, vegan, plant-based goodness — they’re designed for the planet too.
Every bottle is made from recyclable aluminium, built to last and ready to refill again (and again). No single-use plastic. No landfill guilt. Just clean beauty that works.
The Powder Shampoos and Conditioners keep hair healthy and refreshed, while the Foaming Body Wash lathers up like a dream and the Bonus: minus the waste. And if we do say so ourselves, these bottles are already gift-ready — sleek, colourful and festive enough to earn a spot under any tree.
So while the season is filled with shiny packaging and throwaway trends, our range offers something better: a gift that’s beautiful, refillable and kind to both hair and planet.
A gift that lasts.
A gift that’s a permanently Good Edit. ;)

Shop the collection here
🎅 Small Swaps That Make a Big Difference
-
Buy local or from small, sustainable brands.
-
Reuse gift bags and boxes instead of buying new.
-
Skip the glitter wrap and go natural.
-
Choose refillables over single-use.
-
Give something that tells a story — not just fills a space.
This isn’t about giving less — it’s about giving better. 🌏



